Mavka’s Universe has a new licensed partner: DUNA company has created a collection of socks, dedicated to Mavka. The Forest Song animated film.
Shortly before the long-awaited premiere of Mavka. The Forest Song animated film by Animagrad studio (FILM.UA Group), new licensed goods with the film’s characters will appear in stores in Ukraine. It will be the new colorful collection of DUNA socks, inspired by the project.
There are socks with the characters of the film: Mavka, Hush — The Forest's Noise Keeper, Swampy, and also socks with old Slavic runes, as well as Mavka’s rune. The collection will be available in DUNA shops in 2023.
Iryna Bzhezinska, Head of the Marketing Department of DUNA, tells:
“DUNA company has initiated this collaboration because this is our main priority – to support and popularize Ukraine and everything Ukrainian. Colorful and charismatic characters of Mavka. The Forest Song animated film have inspired us to create an uplifting spring collection of socks for children and adults. We are glad to contribute to the actualization of Lesya Ukrainka's masterpiece this way.”
Mavka’s collection consists of two models of children's socks (sizes 16-18, 18-20, 20-22) and seven models for adults (sizes 21-23, 24-26, and 27-29). In the adult collection, the socks from the different pairs could be worn together, because the images on them combine harmonically.
Mavka brand is represented on the Ukrainian market by Nerd Agency. DUNA company became another strong partnership in Mavka’s Universe.
“Licensing makes a good product great. The collaboration of the Mavka. The Forest Song and DUNA company is a perfect example of that. We love the quality of the products, and the design that features characters and runes from Mavka's world gives emotions to them. Now, these are definitely the favorite socks of our team. And we are sure that they will attract the customers and gain their love,” – comments Tatiana Ruban, the director of Nerd licensing agency.
The new collection with the characters of Mavka. The Forest Sing is available since February in all 62 DUNA stores in Kyiv, Vynnytsia, Dnipro, Drohobych, Zhytomyr, Zaporizhia, Ivano-Frankivsk, Lutsk, Lviv, Rivne, Sambir, Stryi, Uzhhorod, Kharkiv, and Chervonohrad.
Also, new socks will be available in DUNA official online shop: https://duna.ua/
