In July 2020, Nerd Agency, a part of FILM.UA Group, was headed by Tetyana Ruban, which means a new level for FILM.UA Group business activities in licensing.
Tetyana has unique experience in licensing: she used to head marketing department in ArtNation (previously called UDS) and worked with rights holders from such global brands as Viacom, Emoji, HBO, Takkoda, Gapchinska, and others. Tetyana organized Brand Licensing Day, first Ukrainian conference on brand licensing the importance and scale of which were noted in Total Licensing. Besides, Tetyana has experience in business management as in 2018 she founded Marketing GYM, a strategic marketing agency.
“For Ukraine, the licensing market is still new but it is growing rapidly as it enjoys significant potential. The global sales of licensed brand products grew by 3.2% in 2018 (in comparison with 2017) and reached $280.3 billion USD (source). FILM.UA Group strategy includes licensing as its organic vector, a priority for increasing own brand monetization,” says Tetyana Ruban.
The new CEO defines further plans for Nerd Agency in the following way:
1. Continuing work with global rights holders.
2. Developing Group brands in licensing aspect.
3. Launching a totally new celebrity-related product at the market.
“For us the arrival of Tetyana as CEO is an important stage for licensing vector development in the Group,” says Viktoria Yarmoschuk, CEO at FILM.UA Group. “We are happy that this promising business that we have been developing for many years in the framework of our general activities has finally obtained a truly professional manager sharing the values, philosophy and mission of our company.”
So, there are a lot of new things ahead, and we hope that Nerd Agency headed by Tetyana Ruban will make it to the next level!
