On March 26, a new advertising project for the brand “Vodniy Mir” by Play Production was released.
The first video in a series of commercials for “Vodniy Mir”, created by Play Production, was premiered on the country's TV screens this weekend. With the help of Brandly integrated solutions agency, the producer Zoia Soshenko and her team won the tender and undertook the task to create 4 video clips for the customer. However, the work happened to be so successful that finally it was decided to make 12 promotional and sponsorship video clips, which are already broadcast or will be broadcast on your screens during the year.
“The script is based on one story line, but at the end of each video clip the products change: crab sticks, caviar, herring, seafood cocktail. During the cutting, the director created his own 45 seconds length version, having previously presented it to the customer. The customer liked it extremely, and he asked that such versions to be rotated on television. This is our first experience of cooperation both with TM “Vodniy Mir” and the director Yulian Ulybin. He is a composer by the first education, so he was extremely attentive to the music in the video clip and we even had to record “live” violins for the musical piece,” says Zoia Soshenko, CEO, Play Production.
A lot of resources were involved in the filming process: weeks of non-stop work, recording of real instruments and even filming fish actors! Thus, Play Production team created 5 aquariums of various shapes, prepared special equipment to maintain the level of oxygen and the appropriate temperature, and also invited an expert to the film set to help fish actors to cope with the role.
You can watch the real aquarium inhabitants and hear the amazing sounds of the violin:
