Newbusinessvector for FILM.UA Group: Viacom brands in NerdAgency licensing portfolio

• 11.04.2019

FILM.UA Group starts working on a new business vector and announces the launch of Nerd Agency specialized in licensing. The head of the new organization is Oleg Sudak who has managed licensing in FILM.UA since 2018. He has many years of experience at Ukrainian and international licensing markets, particularly in the US.  

When presenting the agency, Oleg told about the plans for the nearest future: “We are going to bring a totally new approach to licensing to the Ukrainian market. Our team is actively working on its launch. We are preparing surprises which will be appreciated by our partners and consumers alike.”  

On a side note, Nerd Agency represents interests of FILM.UA Group brands in licensing field, in particular those of Mavka, Back to Basics and Brave Bunnies.

The head of the agency informed that starting from April 1 the organization became an official agent of Viacom corporation in Ukraine and Moldova. This American media conglomerate includes MTV and BET Networks, Paramount Pictures, Nickelodeon and Nick Jr and also produces and distributes content for different audiences.

Nerd Agency’s tasks include development of programs to enhance consumer experience of interacting with the brands belonging to the rights holder.

In particular, the portfolio to be managed by Nerd Agency includes such well-known brand as PAW Patrol, Shimmer and Shine, Top Wing, Blaze and the Monster Machines, Nella the Princess Knight, Dasha the Traveler, Sponge Bob Square Pants, and Rise of the Teenage Mutant Ninja Turtles. Besides, the agency will develop MTV brands, South Park and a range of novelties.  

The agency also intends to introduce new approaches in marketing, particularly in developing consumer experience of brand interaction.  

As the head of Nerd Agency noted, Nickelodeon portfolio includes not only well-known brands but also a range of new ones Ukrainian audience will find out about very soon. “I am convinced that our cooperation will be successful, and we’ll do everything we can on our side. Viacom content is a sure favorite among children and adults all over the world.  Stable high rankings of most company products on air only confirm that. We are grateful for this trust and plan to meet our partner’s high expectations,” said Oleg Sudak.