The company will be responsible for film promotion strategy development and implementation.
FILM.UA Group, Limelite and Film Brut signed an agreement on cooperation for the promotion campaign to The Wild Fields feature directed by Yaroslav Lodygin and based on Voroshilovgrad, a novel by Serhiy Zhadan. FILM.UA Group will be responsible for the development and implementation of promotion and marketing strategy for the film: communication with the media, production of the trailer, advertising videos and audio materials, development of templates for graphics and visual products, project promotion and advertising in digital segment, BTL activities, etc. The agreement was concluded in the framework of FILM.UA Group package proposal for projects supported by the Ukrainian State Film Agency.
Voroshilovgrad by Serhiy Zhadan is one of the most exciting and vital novels created in contemporary Ukraine. Our task was to gather an extra-powerful team to realize the potential of this novel onscreen. And we are delighted that the best experts of FILM.UA Group will lend their hand because they already have a successful experience in promoting Ukrainian projects such as Battle for Sevastopol, The Stronghold, and The Stolen Princess,” says film producer Volodymyr Yatsenko.
“We work systemically with Ukrainian films supported by Ukrainian State Film Agency, including promotion. For us, it is essential to develop not only our projects but the market in general, so it is with great pleasure that we have accepted the proposal of film producers and got involved in the promotion campaign. I hope that we will win this fascinating game for the love of Ukrainian audience,” says Polina Tolmachova, marketing director at FILM.UA Group.
Ukraina TV channel is the general media partner of The Wild Fields created with the support of Ukrainian State Film Agency.
Kyivstar company is the official film partner.
Novoe vremya magazine is the informational partner.
Just a reminder: The Wild Fields became the winner of the 9th competitive selection of projects at the Ukrainian State Film Agency, receiving support in the amount of 15.49 million UAH. Most filming took place in summer 2017 in Starobilsk (Lugansk region); some scenes were shot in Kyiv. Film premiere is planned for fall 2018. Film distributor in Ukraine is MMD.
In 2014, Serhiy Zhadan’s book Voroshilovgrad the film is based on became the best Ukrainian novel of the decade according to BBC Ukraine literary prize. The work also received Jan Michalski Foundation literary prize. The text was translated into five languages.
Follow The Wild Fields project news on its official Facebook page.
Synopsis: Herman is forced to come back to his native town in Donbas. His older brother has disappeared, and now the main character will have to protect his family business, an old gas station. Along with it, he will be defending his childhood friends and love, fighting those who capture the land piece by piece and transform it into corn fields and a railroad leading nowhere. How will this unexpected, adventure-filled journey through Wild Field end?
Slogan: Protect your own
Genre: action, adventure
Director: Yaroslav Lodygin
DOP: Sergiy Mykhalchuk
Artistic director: Vladyslav Odudenko
Producers: Volodymyr Yatsenko, Miklos Gimis
Screenwriters: Natalya Vorozhbyt, Serhiy Zhadan, Yaroslav Lodygin
Based on Voroshilovgrad novel
Cast: Oleg Moskalenko (Herman), Volodymyr Yamnenko (Kocha), Georgiy Povolotsky (Trauma), Oleksiy Gorbunov (Pastor), Ruslana Khazilova (Olya), Yevgenia Muts (Katya), Igor Portyanko (Nikolay Nikolayevich), Sergiy Zhadan, and others.
Composer: Fima Chupakhin
Produced by: Limelite (Ukraine), Film Brut (Switzerland) with the support of Ukrainian State Film Agency
Distributor in Ukraine: MMD
Country: Ukraine
Premiere in Ukraine: November 8, 2018
