After successful airing of seasons one and two in spring 2016 and spring 2017 respectively, TV3 started adapting the third season of Daddy’s House reality show. The premiere of 16 new episodes is planned for spring 2018.
Daddy’s House is a family reality show, where each episode is a story of one family with a mother, a father, and children. To win the prize money, dad will have to try on mom’s role, and mom according to the format rules goes on a weeklong vacation to have a rest from family cares and do everything she has dreamed of. Father stays home, all alone with children and household work. His main task is to meticulously follow the schedule, performing all parental and household duties without any extra help. If dad manages to fulfill all the tasks and doesn’t use the opportunity to call mom in earlier than planned, the family will obtain a monetary prize.
During the airing of the first season on TV3, Daddy’s House exceeded the average share for the time slot by 41% for 4+ audience and by 17%, for 15-49.
In Ukraine, Daddy’s House format was developed by STB channel (StarLight Media) in 2012; now the sixth season of the project is on air.
Before, the format was sold to Lithuania and Poland.
For international distribution, the format is presented in UA Formats catalogue, a unique collection of the most successful Ukrainian formats of the last decade.
