The expert commission consisted of representatives from BBC, MTV, Nickelodeon, Penguin Random House and other media giants. Mom Hurries Homeproject (produced by Glowberry and FILM.UA Group) received exclusively positive reviews; the jury members noted a fresh idea, which became the basis for the script, a nonstandard approach to its realization and a huge creative and commercial project potential. Such high-profile recognition at the animation market accepting hundreds of the most promising and innovational projects from the whole Europe every year is an important and valuable achievement not just for the project team but for the whole production company.
Except comments, the experts shared valuable ideas about promoting the brand on the international arena. In their opinion, project development should be comprehensive, i.e. promotion of series, books and applications based on the story are to become equal elements of the common marketing strategy. Project authors have also received a range of attractive business proposals from international partners who rated the Mom pitch as one of the most vivid and memorable.
“The new creative idea in combination with due realization was a pleasant surprise for European experts we met in Barcelona. We didn’t just obtain a confirmation that our creative hunch was right; there was also a lot of support from the highest-profile experts. In their opinion, the work completed by our team manifests significant professionalism in many domains. Well-known experts and major players of European animation market have expressed their readiness to participate in further project promotion on the international level. Naturally, this is a great inspiration for the following steps!” says Olga Cherepanova, director and creative producer at Glowberry production.
Сartoon 360 is a major signature event in the range of CARTOON brand projects. The forum is unique because it selects animation projects with wide-scale transmedia potential: only those IPs can make it to the shortlist where the ideas, characters and plots can be implemented in various contemporary media formats.
Every year, content distribution to various platforms and for various audiences in different formats gains importance for the creators of animation projects. Participation in pitching session became an essential strategic achievement in the international marketing for Glowberry production and FILM.UA Group.
FYI: Mom Hurries Home is a series continuing a successful brand: a book with the same title was published in Ukrainian in 2010 and very soon became popular among children and their parents. An interactive version of the book for Android and IOS enjoys immense success and has been downloaded over 50,000 times. The book was republished several times in Russia, and this summer will be published in China. Mom Hurries Home is an animated series for children and adults alike who believe in miracles and magic which can happen right on the familiar city streets and even in the comfort of one’s own home. Lyosha’s mom and dad always hurry home to their son Lyosha (Lesyk in Ukrainian) and find themselves in magic adventures and surprising situations. But they still make it to the family dinner on time. As for their stories, they inspire Lyosha and his friends for their own new games and adventures. The series is produced by Animagrad studio.
Glowberry production became a part of FILM.UA Group in 2016.
Media Resources Management was the company responsible for applying to these and other events.
