Wife On the Drive, a Ukrainian reality show created according to the format developed by FILM.UA Group, will be watched in Latvia and Estonia. The rights to broadcast the first season were acquired by Viasat (MTG Group) for LNT, TV3, TV6, 3+, KNL2 (Latvia) and TV3, 3+, TV6 (Estonia).
What it is about: A woman at the steering wheel is not just a car driver, it is a whole legend! It is the basis for jokes and anecdotes, an endless inspiration for popular videos on the Internet, and a hot topic for men’s conversations! But our show is not about that; it is about man-woman relationships in extreme and stressful situations. We’ll give the man an opportunity to teach his wife the art of driving, and then we’ll see who’ll become a butt for jokes or an object of admiration!
In each episode of the show, two couples participate; the one who has done better on the task receives a prize in the final! The audience will witness tears, scandals and tenderness spells in the participants’ relationships. The final result of each couple depends a lot on the strength of their feelings which we’ll check!
Тrailer:
The format is distributed by UA Formats, a centralized catalogue of the most successful original Ukrainian formats. In October, the updated catalogue will be presented at the international market of audiovisual content, MIPCOM in Cannes.
Just a little reminder: before, the Ukrainian format of Wife On the Drive ranked 4th at the pitching of TV formats PITCH & PLAY LIVE held by the leading TV information media platform in Central and Eastern Europe CEETV and the organizer of one of the biggest TV markets and conferences in this region NATPE.
.jpg)
Duration: 20 x 45 mins
Production: FILM.UA Group (with the cooperation of OK Media)
Distributor: UA Formats
Director: Artur Lerman
Producer: Iryna Kostyuk, Anna Yeliseyeva, Oksana Kucherova
Creative producer: Zoya Soshenko
Show hosts: Denis Kosyakov, Valery Shevelyov
