On December 15th, within OIFF Winter Film Market, FILM.UA Faculty will hold a workshop "Promotion of the film. Ukrainian experience". Expert of the workshop is Polina Tolmacheva, PR and Marketing director at FILM.UA Group. Event will take place December 15th from 03.00 to 03.45 p.m. at "Cinema City", Hall №2 (Kiev, 176, Antonovich (Gorky) str.).
We'll study cases of Ukrainian films "Battle for Sevasopol", "Single by Contract", "OE.20 LIVE IN KYIV" and others. A frank story about false and wise steps in the promotional campaigns of different movies, trailers and their use, basic tools for promotion - from outdoor advertising to social networks and word of mouth. Also, we'll discuss the important factors that can negate all your efforts to promote the film, or vice versa, to bring success, despite the absence of the effort or finance.
Attention! Admission is free, however, pre-registration is required.
