December 8 Vladimir Borodyansky will talk on "Television as a lifestyle".

December 8 at 19:00 Vladimir Borodyansky will hold a master class within Skill Bill Start "Television as a lifestyle".

Keypoints of the master class:

• What is television? Why do we love it?
• What differences between television business and other businesses?
• What is the job of the president of a TV group?
• How  the positioning of the channel is developed? How to create a TV group, so that each channel has its own niche?
• What is the structure of StarLightMedia? What opportunities exist for newcomers?
• How the channel selects between its own production and purchased content?
• What are the brand-making components of the channel? Group?
• What significant changes occur in the television and Internet interaction?
• Should the TV educate or only entertain?
• What are the forecasts for the development of the Ukrainian TV market?

Vladimir Borodyansky – Chief Executive Officer of STB TV-Channel, President of StarLightMedia TV Group

In 1997 he graduated from Vadim Getman Kyiv National Economic University, financial economic faculty.

From 2008 he was a Commercial Director of newspaper Moscow Komsomol in Ukraine.

From 2000 he was head of media assets department in Alfa Bank (he was responsible for realization of business projects: New TV- Channel, Our Radio, Moscow Komsomol in Ukraine).

In 2004 he was appointed as Chief Executive Officer of STB TV-Channel.