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New media. Internet platforms. New opportunities for the monetization of content

News
• 06.11.2015

November 10 was hold a master class within Skill Bill Start on "New media. Internet platforms. New opportunities for the monetization of content".

Within the master class we will talk about the following:

  1. Analysis of content viewing via OTT-services (VoD-platforms) in the world. How digital video services join the race of original content production.
  2. Types of rights and sales for online platforms and VOD. Position of a distributor.
  3. The online platform. Content, types of platforms, types of monetization
  4. The online versions of the national channels: advanced features.

Experts of the master class:

Фёдор Гречанинов

Fyodor Grechaninov, Director of Strategic Development at StarLightMedia

Fyodor Grechaninov – a graduate of Kyiv National Economic University. From 1996 to 2003 he worked at Alfa Capital Ukraine and Alfa-Bank, where he started as an equity analyst and was up-graded to Head of Corporate Finance.

Fyodor founded the investment banking firm Griffon Capital, which in 2007 was rebranded in Mosaic Group. In 2011-2012 was CEO of financial company “Socrates”.

Since 2012 – Director of Strategic Development, StarLightMedia.

Иван Шестаков Ivan Shestakov, Marketing Director at MEGOGO online cinema

Mr. Shestakov has 13 years of experience in Internet technologies and marketing. He embraced management and executive posts in marketing departments of such companies as Microsoft, Kyivstar, Life:), the United Nations Organization, and also participated in the development of many international startups and businesses. He specializes in the development, marketing and promotion of hi-tech businesses, namely in telecommunications, the Internet, e-commerce, etc.

Татьяна Шершнёва

Tatyana Shershneva, FILM.UA Distribution

Has over 10 years experience in media. Started working as a acquisition manager purchasing content for Aerosvit. At FILM.UA Distribution deals with the licensing of content for Digital platforms. She is a regular participant of major industry events: MIPCOM, MIPTV, KIEV MEDIA WEEK, Discop and others.

Артём Вакалюк Artyom Vakalyuk, Head of Publishing Projects Content Report and Media Business Reports Media Resources Management

n 2006 graduated from the Military Institute of Taras Shevchenko Kiev National University, and got diploma of translator\interpreter of  English and Spanish. After being transferred to the reserve of the Armed Forces of Ukraine he started a career of business journalist. In 2007-2010 worked as a correspondent and later - media observer, author of the weekly column Media in the daily business newspaper Economic news.

From November 2008 to August 2010 also worked as an analyst in Ukrainian Advertising Coalition. He is a co-owner of the media and advertising web-portal. Author of more than 1,5 thousand of articles, reviews and publications on the media, advertising and communications topics, a professional copywriter.

Joined the team of Media Resources Management in July 2010. In September 2010 the first issue of the analytical electronic edition Content Report appeared under his leadership.