Workshop "Promotion of the film. Promotional campaigns and their types. Trailers and PR"

May 19 within Skill Bill Start Polina Tolmacheva will hold a workshop on "Promotion of the film. Promotional campaigns and their types. Trailers and PR".

Key points of the workshop:

• How to start a promotional campaign. Strategy and tactics.
• Working with partners. Working with channels.
• The budget of the promotional campaign. The ratio of a promo budget with a production budget of the film.
• Channels of promotion: traditional and new.
• Trailers and their importance for the promotion of the film. Trailer's target audience.
• "Word of mouth" - its meaning for theatrical release.
• International release.

We'll study cases of Ukrainian films: "Battle for Sevasopol", "Single by Contract", "OE.20 LIVE IN KYIV" and "OE. Backstage" (autumn 2015).

Expert - Polina Tolmacheva, Marketing and PR director at FILM.UA Group.

Work experience in the media: 14 years

2013 - present. FILM.UA Group, Ukraine, Marketing and PR director

2010 - 2013 - Hubert Burda Media, Burda - Ukraine, Chief Editor

2007-2010 - "Edipresse Ukraine", editor at VIVA!