May 14 within Skill Bill Pro Olga Zakharova will hold a workshop on "How to sell idea to ​​channels and viewers"

May 14 within Skill Bill Pro Olga Zakharova will hold a workshop on "How to sell idea to ​​channels and viewers".

Key points of the workshop:

• TV channel as a brand.
• Psychographics and audience features of different channels.
• Content as a continuation of the idea of ​​the brand.

Expert - Olga Zakharova, strategic marketing director at "Media Group Ukraine".

Olga is an author of workshops and publications on branding and creative ideas in the print media and Internet, winner of international competitions BDA/PROMAX, winner of New York Television Festival, winner of numerous awards in the field of TV design and branding, six-time winner of "Teletriumph" award (Ukraine). Since 1998, Member of the Russian Television Academy, a permanent member of the jury of the annual international award in the field of TV marketing, promotion and design BDA/PROMAX.

• Since 2011 - strategic marketing director at "Media Group Ukraine"
• 2009-2010 - strategic marketing director at "National Media Group" (Russia)
• 1996-2008 - Creative Director, head of creative projects at "1+1"
• 1998-2010 - General Director, Chairman of the Board at "1+1 Video Design"
• 20 years of experience in TV industry.