Today, March 2, Jamala presented her new video for the song "Zaplutalas".
The shooting took place in the first pavilion at FILM.UA Studio. Due to the large floor space (1200m2) it easily accomodated technique, production team and dance crew Apache CREW.
Director and choreographer - Anatoly Sachivko
D.O.P. - Nikita Kuzmenko
Dance team - Apache CREW
"This is an absolutely unique work. Before that, I starred in all my videos. This time all the dancers act out the experiences of the composition. Everuthing is transfused by movements, gestures, facial expressions, and all is done in an unusual manner. This dance, in my opinion, illustrates the animal part of human nature. You know, when people are looking for their "smell". In particular, I'm talking about the moment when the main character wants to find his only one in a crowd. And she tries to understand who he is through smell, through touch. This is similar to what I've heard from blind people. I would very much like the audience to appreciate this work, fall in love with this video for its identity, art-house approach, if you like. In any video, in my opinion, it is important that the song remained on the first place, and the video, whatever it was, coincided with the rhythm, emphasized the meaning and left room for imagination. I think we did it!" Jamala.
