News

"Mystical Tales" increased its TV viewing share

News
• 09.02.2015

January 26 sixth season of "Mystical Tales" by FILM.UA Television kicked off on STB. 

In the first broadcast week the average share of "Mystical Tales" among 18-54 audience (50K+) was 9.29% and exceeded the average channel share of 8.39%. A similar trend is observed for all other key audiences. On average, about 1 million of TV viewers aged 18 to 54 watched each episode of the docudrama.

In the second week the positive trend continued - the share of "Mystical Tales" has remained higher than channel's share among all major audiences (except for the 18+ audience (50K+)). Thus, among 18-54 audience (50K+) docudrama's share was 9.71% compared to 9.14% channel's share. And among 14-49 audience (all Ukraine), average shares were 11.66% and 9.41% respectively.

In addition, the share of "Mystical Tales" increases, in particular, the average share in the second week of the show among 18-54 audience (50K+) increased by 0.42%, and among 14-49 audience (all Ukraine) - by 0.72%.