January 15 within Skill Bill Pro workshop, we'll consider the following questions:
1. Showrunner in the United States and producer in Ukraine - common features.
2. Production of a successful product for young audiences: from story to production.
3. Internet project in combination with a TV project.
4. Expectations of a commercially attractive young audience (18-35 years) from the television.
5. Consumption of content through the Internet and television.
6. Understanding television audience (for example, theta). Arts producer.
7. Brand making products: what are they and why they are needed.
8. The tendency of "attachment" to the content instead of the TV channel: the pros and cons for the channel. "Blurring" channel's brand.
Workshop will be held by Irina Kostyuk, producer at FILM.UA Group.
In 2001 Iryna got her BA degree diploma of an international standard (Vienna International University) on "Business Administration". From 2000 to 2006 she was employed by "Inter" TV channel (the major national TV channel) at the foreign content acquisitions department (for "Inter" TV channel as well as for the entire group of the "Inter" TV channels). In 2006 together with her partners she founded and headed the first Ukrainian media consulting company "Media Resources Management" that now has partners and clients all over the world, as well as with the key players of the Ukrainian and international markets. Iryna is an author of many articles and reviews of the Ukrainian market of television as well as the foreign markets.
On November 2010 Iryna took up a post of General Producer of ТЕТ TV Channel.
In 2014 she launched a unique project UA formats, which is basically a complete catalogue of almost all Ukrainian formats ever made on local TV with a one common feature – a great success story of broadcast: either in terms of ratings, number of seasons on air or number of local adaptations in CIS countries or all of those factors combined.
Same year she started working at FILM.UA as a content producer to develop youth-centric content
