December 4 Skill Bill Pro will hold a workshop "TV shows and series formats: global trends, popular content, creation and protection of formats."

December 4 Skill Bill Pro will hold a workshop "TV shows and series formats: global trends, popular content, creation and protection of formats."

During the workshop we will try to answer the question, what is better - adaptation of a purchased format or creating your own. To do this, we'll analyze the global industry format trends, try to understand the success of products that conquered the world, estimate the relevance of international hits to the realities of our market and will try to predict trends for the future. In addition, during the workshop we'll also discuss the creation of a series format and rights protection. Another important issue that we'll talk about is if there is a place for Ukraine formats in the global industry?

During the workshop we'll discuss the following issues:

• Terminology and categorization. What is scripted and non-scripted formats. When the product becomes a format. What is the "series bible".
• Global industry format trends. Trailer screening of the most popular and new TV show and series formats.
• Series format as todays trend. Pros and cons.
• Analysis of "format travel routes", what geography tells us.
• Formats in Ukraine. The origin of Ukrainian format industry is happening right now.
• What you need to know to create a format and how to sell it later. Format bible and its basic elements.
• Protecting formats or "ideas are in the air".

Expert Victoria Yarmoschuk

Director, Media Resources Management, Ukraine

In 2002 Victoria graduated the faculty of linguistics of the National Technical University of Ukraine. In 2005 she got her diploma of a specialist of the International Business Institute as an economist and market researcher. From 2001 to 2006 she was working in the International Media Projects company that was an informational and analytical centre of one of the major media holdings of Ukraine where she was involved in market research and analysis of the media business. Works for Media Resources Management since its launch in 2006. Since November, 2010 holds position of the Director of Media Resources Management.

MRM experts take active part in all the must-go media events all over the world (both as participants and as invited speakers), including the MIPCOM and MIPTV markets (Cannes, France), DISCOP (Istanbul), the Berlin Film Festival, the EFM European Film Market, conferences like the European Film Finance (2007, 2008, 2009) and Digital TV Outlook (2007, 2008) (Munich, Germany), the Media Festival 2008 (Manchester, Great Britain), the European TV Dialogue, exhibition and conference on media technologies IBC (Amsterdam, the Netherlands), «The World of Mobile Content MoCo 2007» (Moscow), NATPE (Budapets/Prague and Miami) and many others. Moreover MRM is the organizer of international media forum KIEV MEDIA WEEK, which is held annually in September in Kiev (since 2011).