You can’t separate life into black and white. But something you can see in black and white is… chocolate and use this as the basic concept of a commercial campaign and the plot of a commercial. And this is exactly what the experienced professionals of the advertising business have done for the company «Kraft Foods Ukraine” and the trademark “Korona.” By the way, the international company «Kraft Foods Inc.», established in 1903 is today one of the largest food and drink producers in the world.
We have already reported that the new commercial for TM “Korona” and the chocolate assortiment “De Lux” was partially filmed at FILM.UA Studio's sound stage 8. The commercial is already being broadcast on television channels and on our website, where you can see for yourself how appetizing the chocolate looks in the close-ups filmed at FILM.UA Studio. We will remind you that the slogan of the campaign is: “Elegance in black, elegance in white. ” The plot of the commercial is built on the contrast of black and white: a young woman in a black dress, a young man in a white suit meet at a party to try the black and white chocolate from the rebranded black and white box of chocolates “De Lux.” The commercial was filmed by famous professionals – the creative agency Radio Activ Film and the network commercial agency Euro RCG New Europe.
