Shooting of an advertising clip for the divisions of Kaspi Bank located on the territory of Kazakhstan was held in the motion picture company FILM.UA. The time when Kazakh banks had almost no distinctions among each other had been passed. Now, each bank has its own strategy, philosophy and goals. In order to prove reliability of the bank and tell about the special bank’s offers it was decided to make an advertising clip.
White and red colors which are the corporate colors were chosen. By increasing the life level of Kazakhstan people, Kaspi Bank is tending to be the best retail bank. Behind this aspiration, there is a wish to realize the really qualitative changes. The main heroes of the clip shared with viewers their impressions regarding depositing money with the bank and then told about the results obtained due to these deposits.
