Due to results on Monday, May 20, Inter has strengthened its leading position and demonstrated the best rate of TV Viewing of the current year (audience 18+, Ukraine) with share 19,7%, which is nearly twice as high as the closest competitor.
Traditionally, the most-viewed program was "Podrobnosti" (5,9% rate, 22,8% share). As well as prime time series: premiere of "Coast" with two episodes in Top-5 of the day, and "Dr. Baby Dust - 2".
ТOP-5 programs on Ukrainian TV, May 20, 2013 (18+, Ukraine)
|
Title |
Channel |
Start |
Finish |
18+ (Ukraine) |
|
|
rat% |
shr% |
||||
|
"Podrobnosti" |
Inter |
19:59 |
20:32 |
5,9 |
22,8 |
|
"Coast" |
Inter |
21:30 |
22:26 |
5,8 |
17,1 |
|
"Coast" |
Inter |
20:32 |
21:30 |
5,5 |
18,1 |
|
"ТSN" |
1+1 |
19:29 |
20:05 |
4,3 |
18,9 |
|
"Dr. Baby Dust-2" |
Inter |
19:04 |
19:59 |
4,0 |
18,5 |
Inter also kept leading position by other main audiences, for example, channel has a share 12,2% by commercial target audience 18-54 (cities 50th+).
These data are provided by GfK-Ukraine / Communicational Alliance, processed by Markdata Workstation, the licensee - 'Inter' TV channel. Description of variables used. The analysis was performed among the audiences: 18 + and 18-54. Location: All Ukraine and by the city of 50 thousand+ Period: 20.05.2013
