Successful Rankings of Baby Boxes 2 Premiere Screening on Ukraina TV Channel
Total audience of the series has amounted to 16.11 million viewers aged 4 and up over the whole country. The average ranking of the episode was 1.89 million Ukrainian viewers aged 4 and up.
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On average, during the screening of Baby Boxes second season Ukraina TV channel was a leader among Ukrainian TV channels for adult audience 18+ in Ukraine in general (17.05% share) and for 18+ audience in the cities with 50,000+ population (14.48% share), overtaking the competitors by a wide margin.
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The average ranking and viewing share for the series amounted to the following: 18-54 audience (Ukraine) – 3.91% and 13.27% respectively, 18-54 audience (50,000+) – 2.97% and 10,89%, 18+ audience (Ukraine) – 5.74% and 17.05% and for 18+ audience (50,000+) – 4.77% and 14.48%.
Each episode of the series is a story about saving an infant planted in the so-called baby box equipped in the maternity clinic or children’s hospital for those who would like to get rid of the infant anonymously. Our characters are doctors and medical staff of a children’s hospital who give the foundlings a new start in life, treat them and surround them with warmth and care. Plus the real parents who came to a conscious decision to become a mother or a father for someone else’s child. But the baby still stays the central character around which all events evolve.
Ekaterina Reshetnikova, playing the role of doctor Sokolova, says: “You know, it happens among some women: they give birth and don’t feel any love or attachment to the child. However, maternal instinct can be awakened even in such women; each one is able to find this love inside her. And I think that my character helps them to believe that they can also be good mothers.”
We really hope that the stories from the series stayed in the heart of each viewer.
Our congratulations go to the film crew and everyone who worked on this project!
