All the Back to Basics videos with English graphics by FILM.UA are now available for Amazon Prime subscribers in the U.S. and Canada.
Tatyana Shershneva, TV & Digital rights Sales Manager FILM.UA Group comments: "Amazon is not a typical place for short clips, as the platform positions itself as an online movie theater. But Back to Basics project attracted Amazon's attention, since these videos are of an exceptionally high quality, both technically and in content".
Back to Basics has not been premiered in Ukraine yet. The pilot episode was released in May of this year on our official YouTube channel, and has reached more than 44 000 views there.
Back to Basics is a cycle of short ambient videos dedicated to Ukrainian culture, traditions and folk customs from their beginnings up until contemporary times. In each video, the character recreates a Women’s festive garment of the late XIX century – early XX century specific for a certain historical region of Ukraine. Characters for the cycle are bright and extraordinary Ukrainian women whose life runs in sync with the main idea of the cycle, which is careful preservation and popularization of invaluable riches of Ukrainian culture and folk traditions. Rosava, a Ukrainian ethno singer, became the brand ambassador of the project.
The national costumes for the project were provided from different private collections. Marichka Kvitka and Lyudmila Klimuk, the well-known Ukrainian folklorists, were the project’s consultants.
Amazon has previously published three more of our projects for its Prime subscribers: the Battle for Sevastopol feature film, The Sniffer crime series, which is our international bestseller, and the drama series Red Queen. Back to Basics became the first digital project, produced by FILM.UA Group, to be presented on Amazon.
