VOLIA, digital entertainment market leader, in collaboration with Tak Treba Production Studio will increase the volume of the adapted foreign content. At the end of 2015, group of channels VOLIA CINE+ broadcast first series voiced by the studio. It is planned that in 2016 the number of hours of TV series, voiced by Tak Treba Production specifically for VOLIA CINE+, will reach 350.
- When watching masterfully translated and voiced film, the viewer doesn't even think about the language the actors speak. After all the action on the screen - dialogues, special effects and picture - make up a whole. At that, well-known overseas film stars address to Ukrainian viewers with the voices of talented Ukrainian actors. To create this magic, when starting a film project, we very scrupulously approach the issue of its localization, discussing all the details with the content producer. Ukrainian studio "Tak Treba Production" has become our strategic partner because of its 13 years of experience voicing popular international film products. Our viewers appreciate the quality of the translation, the work of actors and sound engineers provided by this company, - says Victoria Tsomaya, VOLIA Marketing Director.
The first series voicing experience VOLIA got at the end of 2015. Then the company offered to subscribers of VOLIA CINE+ HIT HD to watch Brazilian TV series "Joia Rara" (GLOBO) in Ukrainian language. It is expected that in 2016 serial production of two production studios - GLOBO (Brazil) and the BBC (UK) - will be adapted in Ukraine. From the beginning of the year, the audience has already watched voiced premium series on VOICE CINE+ HIT HD - "The Game" and "Call the midwife" (BBC), and with more than 20 episodes of "Joia Rara".
- We are pleased that our big experience in working with the leading Ukrainian and foreign TV channels is demanded in the current difficult times. We have a large staff of interpreters, actors and great studio capacities: our highest result is about 600 hours of voicing per month. During 2014 and 2015 we carried out 127 hours of dubbing, 580 hours of subtitling and 4781 hours of voicing. However, it's not so much the amount of material, as a very interesting and exciting task: to acquaint the Ukrainian audience with high-quality content, let them watch great series in their native language, give Ukrainian voices to characters that are known and loved throughout the world. This is what gives us cooperation with VOLIA, - says Dmitry Melnik, CEO Tak Treba Production.
VОLIA as founded in 2002 as a cable analogue operator. Today VOLIA is a leading Ukrainian nationwide provider of entertainment, communications and information products that offers a set of modern telecommunication services: analog, digital & HDTV, interactive TV “VOLIA Smart HD” by OTT technology, high-speed Internet and services of the biggest Ukrainian data-centre.
Таk Treba Production was founded in 2003. Since then, it has occupied and retained the position of a leader of the national media-market. Studio provides services in voice cast, voice-over, dubbing, subtitling, captioning, translating, adapting, editing and proof-reading to the leading TV-, radio and movie-producers of the world.
