After successful start on TV3 Lithuania, the channel decides to adapt more episodes of Daddy’s House format.
Moreover, right after the premier episode was broadcasted in Lithuania, Latvian TV channel TV3 (Modern Times Group) had licensed the format rights for the territory of Latvia as well. The local Daddy’s House adaptation is to be broadcasted in spring 2016.
‘Daddy’s House’ is a family reality show. Each program is a story of one family consisting of a Mother, Father and Children. According to the format’s rules, Mommy, exhausted by housework, goes out on vacation for a week and does what she has always dreamed about or never had time for. Meanwhile, Daddy stays at home with the children and does all her work. His main challenge is to follow the schedule by coping all parental and household duties that usually his wife does, without any additional help. If he succeeds, the family will get cash prize.
The format has received the best ‘New Ukrainian Format’ award at Teletriumph 2015 National Television Awards.
In Ukraine the format was developed by STB TV Channel (StarLightMedia Group) and was aired for 4 seasons in prime-time. Last three seasons made STB TV Channel a leader in its time slot, exceeding the nearest competitor’s share by almost 100%.
Earlier the ‘Daddy’s House’ format was sold to Poland.
The format is distributed by UA Formats.
