"Spravzhnі Kanaly": two leading Ukrainian producers of audiovisual content, FILM.UA Group and Studio "Kvartal 95", teamed up for a joint development of paid satellite channels based on their own product.
On December 17th, LLC "Spravzhnі Kanaly" has received the license of The National Television and Radio Broadcasting Council of Ukraine to launch the satellite channel "Kvartal TV". Its programming is based on the content produced by Studio "Kvartal 95". Popular and high-rated programs such as "Evening Kiev", "Evening Kvartal", "Krajina U", "Chisto News", "Make me laugh" and many others will be available 24/7 without commercial breaks.
The first broadcast of "Spravzhnі Kanaly" satellite paid channels, FILMUADrama, started on October 1st, within VOLIA Cine+ package. The channel, which programming is based on FILM.UA Group's library, hit the audience and immediately entered the TOP 15 of VOLIA'S best movie channels. And, according to November results, it showed the most rapid growth among TOP movie channes, increasing the share by 15%.
Among the advantages of "Spravzhnі Channel" paid satellite channels:
"Viewer rules on the pay-TV market. When a person votes with money, more conscious decisions are being taken, and it is difficult to impose a low-quality, uninteresting, useless content. But when you are sure of the quality of your product, you open up new avenues. And this is our story: both of us (FILM.UA Group and Kvartal 95) know and love what we do. Millions of viewers around the world, who for many years have been watching our products both on TV and the Internet, give us the confidence. I am sure that our "Spravzhnі Kanaly" will be a success and have a great future not only in Ukraine but all over the world", - says Sergey Sozanovsky, FILM.UA Group.
"For Kvartal 95 the launch of a satellite TV channel "Kvartal TV" is one more step towards the audience. We are actively working, shoot a new movie and TV series, doing TV shows and animation to continue to bring joy and surprise our audience. Therefore, we're trying to communicate on all possible resources and platforms: in broadcasting we are cooperating with the TV channel "1+1"; on the Internet we're available on every video hosting services and for two years we've been developing our own YouTube-channel. We meet with our audience at concerts. And now programs of "Kvartal 95" will be also availiable via cable TV. We believe in the potential of this project, confident that the approved international experience of "pay-TV" will eventually become habitual for Ukrainian viewers who can watch an interesting and high-quality content without advertising", - says Vladimir Zelensky, artistic director of Studio "Kvartal 95".
